Large-scale Stationery and Office Supplies Exhibition in Brazil
Large-scale Stationery and Office Supplies Exhibition in Brazil
Escolar Office Brazil, the stationery and office supplies exhibition in Brazil, boasts a 32-year history, serving as a significant trade exposition for stationery and office supplies in South America and one of the crucial IT exhibitions worldwide. It also ranks among the most visited stationery exhibitions globally. Major companies in Brazil's stationery industry, including numerous world-renowned enterprises, have invested heavily in showcasing their products at this exhibition. With exquisite booth designs, decorations, and its grand scale, Escolar Office Brazil undeniably stands out as a leader in the global stationery and office supplies industry. In 2018, the exhibition covered approximately 10,000 square meters, attracting 235 exhibitors from both domestic and international markets, along with 34,686 visitors, 1,380 of whom were new exhibitors. According to SHOWGUIDE's survey, visitors hailed primarily from 30 countries, including Argentina, Bolivia, Chile, China, France, Germany, Greece, India, and Israel. Participating in this exhibition offers a more direct understanding of the development of products in Brazil and even globally, as well as specific market demands. It facilitates enhancing product technological content, adjusting and improving product structures, laying a foundation for producing high-quality products, and guiding the improvement and smooth operation of exports. The exhibition brings together leading brands in the global office supplies industry, guiding industry trends. Its high internationality and diverse supply create a communication platform between exhibitors and visitors, presenting participants with ample opportunities for business expansion, making it a truly large-scale and widely influential professional trade exhibition in the industry.
Market Analysis
Brazil, with a population of 170 million, ranks fifth globally and comprises one-third of South America's total population. Its demographic structure is youthful, with 43% of the total population under 20 years old. Covering 8.55 million square kilometers, Brazil is the largest country in South America and the fifth-largest in the world. Brazil's economy has improved in recent years, particularly in the stationery market, which holds immense potential for development. It is estimated that the scale of student and office supplies in Brazil reaches US5 billion, office furniture, storage supplies, and accessories amount to US5billion,officefurniture,storagesupplies,andaccessoriesamounttoUS900 million, computer software to US1.2 billion, and computer hardware and peripherals to US1.2billion,andcomputerhardwareandperipheralstoUS3.5 billion.
The upcoming 2016 Olympics provided excellent conditions for Brazil's economic development, and its economic growth is expected to further accelerate in the coming years. Following the outbreak of the global financial crisis, the Brazilian government introduced economic stimulus measures totaling US$58 billion. Brazil's Finance Minister Guido Mantega simultaneously predicted an annual economic growth rate of 6-6.5% over the next eight years. China remains Brazil's second-largest source of imports and third-largest export destination market. As an emerging market, China's light industrial products hold significant export potential to Brazil.